The defining characteristic of 21st century demographics-national or global-is population diversity. Every policy, program, or product directed to people needs to identify "which" people, along with their needs and wants. With her associates, Martha Farnsworth Riche helps organizations make that identification through presentations, reports, and general consulting.
In The News
  • AARP
    April 24, 2003
  • GAO
    Click on: "Key National Indicators"


New book
The Who, What, and Where of America: Understanding the Census Results

All you wanted to know about the results of Census 2000 for the nation, states, counties, and cities.
Three Transforming Trends
These three trends are transforming the demographic context for policies, programs, and products.
From Pyramids to Pillars
The 20 New Years
From Pyramids to Pillars: For the first time in history, we will see roughly equal numbers of Americans in every age group except the oldest.

The Twenty New Years: Longer life expectancy is giving Americans more life-stages, including a new freedom in mid-life.
The Work Force is Global: Employers are migrating to take advantage of rapid population growth in developing countries.