Ideas:
From Pyramids to Pillars
Americans are well on their way to a situation
that no population has ever seen: each age group, except the very
oldest, will contain virtually as many people as every other.
The picture of a population by age has
traditionally been a pyramid, with a relatively small group of
older people at the top, a middling amount of middle-aged people
in the middle, and the bulk of the population young adults, teenagers,
and children. As recently as 1970, the pyramid was a good representation
of the U.S. population. (The Depression cinched that pyramid around
the middle, and the post-war Baby Boom widened it just above the
bottom.) Now the pyramid is turning into a pillar, with both more
older people and more middle-aged people relative to young people
than ever before.
This is happening because life expectancy
continues to improve, lengthening the number of years people live.
Meanwhile, Americans continue to prefer the two-child family,
so the fertility rate is stable. The numbers of young people are
still increasing, as more babies are born in the U.S. each year
than the year before. However, their share of the population is
decreasing, since the growth in the older population is so great.
When policy makers hear this, no matter
what their political persuasion they respond, "That's bad."
They don't really think it's bad that people aren't dying young
anymore. But they know that this realignment has the potential
to be more politically challenging than any demographic realignment
we've experienced. Every institution will feel its effects, from
the military broadening its recruiting strategies beyond very
young adults, to publishers creating new vehicles for advertisers
to reach free-spending older audiences.
Some Americans are frightened by potential
population decline in Japan and several European countries, and
its wrenching effect on retirement and other longstanding policies.
However, the U.S. situation is very different:
Here, our task is to adjust policies, products, and programs to
an audience that contains several different age groups, each with
its own interests and capabilities.